
To answer your question, however, let me start by telling you all of the things you should not do. Don't create a logo; don't spend time writing a sales letter; don't tell your best friend your idea and then agree to give him or her half, while the two of you spend the next three months in his/her garage planning every last detail of your enterprise, including what kind of car you will buy and what kind of driving moccasins you will wear when your sure-fire business idea makes it big.